KELLOGG’S NATIONAL CEREAL DAY 2018
Lead Edelman Producer/ Line Producer
Produced the BIGGEST party that cereal has ever seen at the Kellogg’s NYC Café to celebrate National Cereal Day! The event – which was attended by 160+ consumers, influencers and media – was at capacity the entire night and generated a line that stretched to the end of the block before our doors opened.
Partygoers feasted on cereal-inspired creations – including bowls, apps, liquid nitrogen treats and cocktails – for more than four hours before ringing in the holiday with a special performance by cereal-loving artist Hailee Steinfeld, who led the crowd in a NYE-style countdown and confetti celebration at midnight. In addition to the main event, we also held media days with Hailee and Hispanic chef Santiago Gomez that already has resulted in more than 1.24 billion impressions (nearly 111% of our estimated goal) with several key placements still to come.
KMART EASTER 2017
Line produced/ Lead casting for Kmart 2017 Easter promotion
SAMSUNG CES 2015
Produced Samsung’s 2015 CES Club des Chef event in Las Vegas as well as social videos and photos featuring Michelin star chefs Daniel Boulud, Michel Troisgros and Christopher Kostow.
SAMSUNG GALAXY NOTE 3 + GEAR
Produced print shoot with photographer Dan Winters in Barcelona featuring Lionel Mesi.
BLANKCANVS – LEO BURNETT DIVERSITY INITIATIVE
I had the opportunity to develop the concept and produce BlankCanvs as a creative recruiting tool for Leo Burnett. This was such a rewarding experience.
NINTENDO AMIIBO SUPER SMASH BROS.
Produced webisode to launch Nintendo’s amiibo for Super Smash Bros.
Produced a PSA featuring the amazing America Ferrera for the national nonprofit PeaceFirst. Great to do work for a good cause.
Krave Halloween 2015
Krave Smore’s. Aired 2014 Winter Olympics. Animated by Nathan Love
Kellogg’s Cereal TV, Monsters University
POPTARTS – CRAZY GOOD
I produced the re-launch Crazy Good Wildberry spot that aired at the 2012 Olympics.
KRAVE – DARE 2 KRAVE
Commissioned Artist John Jennings to create Krave T-Shirt Illustrations for the Dare 2 Krave Facebook Challenge.
Produced Purina’s “Good to Great” :60 spot along with Out of Home digital signage and bus wraps for the 2012 Westminster Dog Show in New York City.
Photos from the campaign:
Three Mayhem spots that I produced (Courteous Driver, Neighbor and Beach Volleyball) won Silver at the 2012 Chicago ADDYs!
ALLSTATE SAFE DRIVING BOOKLET
The Safe Teen and Novice Driver Uniform Protection (STANDUP) Act (S. 528, H.R. 1515) is designed to encourage states to adopt minimum standards for Graduated Driver Licensing laws.
I produced the Allstate’s Teen Safe Driving Booklet, which sought to promote the passing of the S.T.A.N.D.U.P Act and help lower the number of teen driving deaths.